Based in IDC's Amsterdam office Martin Canning holds the position of Group Vice President, European Consulting. In this
role he manages IDC's consulting and custom research business in Western Europe and is responsible for the successful delivery
of client projects across all areas of IDC's IT markets coverage. His organization works closely with IDC's clients to understand
their specific needs and requirements and to tailor solutions to support their business objectives.
Previously he was responsible for IDC's software and IT services research in Europe, and has 17 years' experience with IDC
covering all aspects of the software and IT services markets. He has also held the position of regional manager of IDC Benelux,
where he was responsible for the complete range of IDC's activities in this region.
He is a regular speaker and facilitator at high-level conferences, events, and dinners, covering a broad range of topics
related to the use of ICT investments to improve overall business efficiency.